San Pellegrino San Bitter

Brand Identity of San Pelligrino's San Bitter

San Pellegrino sparking mineral water established in 1899 is preferred by top restaurants all over the world. San Pelligrino invited Qubic to transform the brand identity of SanBitter, the distinct and inviting red apperitive. This multi-faceted branding campaign encompassed advertising, packaging, point of purchase displays and interactive design.