Sanbittèr: POP

San Pellegrino

Sanbittèr: POP

Drop Cap Design
Actual POP Pack
3D
What we did
  • Packaging
Brief
To revitalize the brand Sanbittèr in the bars circuit, Sanpellegrino chooses Qubic to develop a communication plan intended to convey the brand as a spokesman for the Italian aperitif's quality, starting from the event which presents the Italian Bars Guide by Gambero Rosso and the award "Aperitif of the Year " 
Solution
For the annual event in partnership with Gambero Rosso, Qubic designs for Sanpellegrino the prize for the best bar in Italy and all below the line materials.
Moreover, in order to spread the brand awareness within the bars, some design objects signed Sanbittèr have been developed, furnishing 'premium' stores and a library of materials for the 'basic' bars have been created. 
Results
The design of the prize was appreciated and made for 2009 and 2010 editions