• Advertising
• Brand Development
• Strategy
• Typography

Create an Advertising Campaign to promote Levelland's new LIRP, Industrial Rail Park, which plugged Levelland in to a global system of transport connecting Mexico to Canada.

We embodied the idea of acceleration and progress by visually speeding up the train cargo in movement and creating the "Speed Of Progress" campaign. We used the first page of a trifold AD to tease the message: save time on the road, save fuel costs, improve the ecologic system, and boost your business. The campaigns graphic elements were then used in other promotional materials such as flyers, banner ads, stickers and LIRP maps.

The aspect of modernity in the AD was apparent winning the Best AD in Business Images. The campaign has reached thousands, becoming synonymous with the LIRP and still helps to promote the LIRP today.